CMS Reich-Rohrwig Hainz

The 7th episode of “At Centre Stage” dissects the rules of conduct for EU online retailers in the light of changes of the Omnibus directive.

The sector at centre stage of our 7th episode is the one that has seen a meteoric rise during the pandemic, E-commerce. In September last year, economists were still predicting the continuous growth of this sector, but since then the circumstances on the global markets have changed drastically. Inflation, geopolitical turmoil in the heart of Europe, and supply chain disruptions are forcing consumers to tighten their belts, which means that consumers are pressuring not just online businesses but also brick-and-mortar retailers to discount their goods and services more than ever before. But the rules of conduct on discounted prices have changed for EU online retailers with the new EU Enforcement and Modernisation Directive, more commonly known as the Omnibus directive.

With Jure Čuk, the founder and owner of natural cosmetics company Chicatella, and Tjaša Pirnat, associate in CMS Slovenia and a member of the commercial team, we will dissect the most significant changes the Omnibus directive is imposing on e-commerce and how these changes will affect the sector in the long run.

EPISODE #7: Are consumer protection laws crushing e-commerce?

• Key legal changes that every e-commerce should be aware of;
• Discounts or how online retailers will need to advertise discounted prices;
• How online retailers will have to ensure that product / service reviews are genuine;
• Influencer marketing and how to ensure fair business practices;
• Obligation to disclose ranking models for market places.